I have been working on Microsoft technologies (including latest products) for last two years, but my experience with Bing (Microsoft’s revamped search engine; formerly known as Live Search or MSN search) has not been good. The number of search results is poor, it takes more time to return and display search results, among other things. Microsoft has great expectations (more than expectations it is their quest to outdo Google in online search space) from Bing.
And if Bing turns into a verb like, say, Xerox, TiVo or, well, Google, that would be nice too. Steven A. Ballmer, Microsoft’s chief executive, said Thursday that he liked Bing’s potential to “verb up.” Plus, he said, “it works globally, and doesn’t have negative, unusual connotations.”
To quote James Devlin:
One of the oft-cited reasons for Google’s success, other than the fact that it offered a decent ground floor product at a time when the world was full of search engine suckery, is that it had a name which was susceptible to being immortalized as a household verb. To Google is to search the web and to search the web is to Google.
Microsoft desperately wants this for Bing.
And goes on to explain the reasons for why Bing is the wrong name.
One interesting point is that, Bing is a recursive acronym – “Bing Is Not Google” same as GNU (GNU’s not Unix).
Only time will tell, if Bing can stand up to be compared with Google. Let’s wait and watch!